In November 2023, a dedicated group of International CML Foundation (iCMLf) supporters embarked on a transformative journey to the Annapurna mountain range in Nepal. Their mission: to raise funds for iCMLf and contribute to the fight against chronic granulocytic leukemia. Chronic Myeloid Leukemia (CML) is a rare form of blood cancer, affecting only a small percentage of the population worldwide.
Exploring the rich culture of Nepal's Gurung (Tamu) people, the team trekked through diverse landscapes, including paddy fields, fragrant forests, and beside glaciers and waterfalls. Immersed in both physical challenges and cultural experiences, they reached the Annapurna Base Camp.
Beyond conquering the heights, the team achieved an incredible feat by raising $199,298 USD for iCMLf. This fundraising success symbolised hope for those battling CML, proving the impact a united group can make in the quest for a cure. As they descended from the majestic peaks, the iCMLf supporters carried with them not just memories but a tangible contribution to transforming lives affected by CML.
Thinking about taking the leap into adventure fundraising with your organisation? Here’s what you can expect to achieve from a partnership with Inspired Adventures.
Annapurna Base Camp 2023
25 participants
$199,298 USD raised
Avg raised per person $7,971 USD
Unique re-engagement of past participants
Strategic Activity
Campaign Objectives
The primary objectives were to raise funds, foster unity amongst iCMLf network, and re-engage the group of supporters who previously summited Mount Kilimanjaro in 2019. The 2019 Mount Kilimanjaro adventure was a huge success, raising just nearly $300k USD and formed deep friendships that continue to the present day. Furthermore, the campaign also aimed to raise global awareness, illuminating iCMLf's mission and work.
These treks aim to strengthen supporters' bonds with iCMLf's, offering a very distinctive means of engagement. The fundraising adventures have diversified iCMLf's fundraising resources, involving staff, board members, community members, and corporate partners, resulting in revenue generation from various avenues.
Recruitment
The adventure's initial recruitment approach aimed to re-engage with supporters who had taken part in iCMLf's prior expedition to the summit of Kilimanjaro. Meaningful lasting friendships were forged during this journey, leading to increased involvement with the organisation. We consistently witness the strong bonds formed through our adventures, with repeat participation becoming a significant trend. This focused strategy produced notable outcomes, with 11 familiar individuals returning through personalised invitations.
As the campaign gained momentum, the recruitment strategy evolved to encompass a broader scope, engaging their community as well as board members, resulting in the exciting addition of new participants. Personal requests and the strategic leveraging of team members' networks played a pivotal role in fuelling engagement for this extraordinary trek.
With the support of the Inspired Adventures team, iCMLf embraced a range of diverse outreach methods, including newsletters, and social media, welcoming all iCMLf supporters to be a part of the incredible journey.
Team Engagement
The team was fantastically engaged, with events happening all around the world to raise awareness and funds for iCMLf. The seasoned trekkers mingled with newcomers, fostering connections through WhatsApp and Zoom prior to the trek. Together, they advocated for the iCMLf fuelled by a shared purpose. The group exemplified the power of unity, reminding us of our capacity to create change together.
Long Term Strategy
iCMLf are eager to continue building on their fundraising adventures, ensuring with Inspired Adventures, that each year they’re bigger and better than the one prior. The iCMLf team highlights that the challenge is a huge part of why they’re able to raise such incredible funds. Keeping iCMLf supporters engaged and involved is a huge priority for iCMLf, and it is clear that a trek is an amazing opportunity for individuals to get involved, give back, and do something for themselves.
Adventure fundraising for iCMLf has proven to be an incredibly impactful endeavor, not only in terms of the funds raised but also in the profound difference it has made in the realm of leukaemia research. Through these adventures, individuals have come together, united by a shared goal of supporting those affected by chronic myeloid leukaemia (CML). The funds raised have facilitated research initiatives in the understanding and treatment of CML. Moreover, these adventure fundraisers have fostered a sense of community and camaraderie among participants, forging lasting connections that extend far beyond the trekking trails. As a result, the iCMLf continues to make strides in its mission to improve outcomes for individuals living with CML, thanks to the unwavering support and dedication of its adventurous fundraisers.
What the team loved
"The awe-inspiring scenery"
"The comradery of the group. The excellent guides. Support from Ben [the Inspired Adventures Team Doctor who joined the team to offer medical and moral support]."
"A great opportunity to meet people and to make new friends"
More Information
Want to find out how Inspired Adventures can leverage the passion of your supporters to yield impressive results? Enquire now.
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