The Mission Behind the Miles

At the heart of the campaign OCRF’s objective was to raise critical funds to support world-leading ovarian cancer research, an area that remains significantly underfunded despite its urgent need. Beyond fundraising, the trek served as a powerful platform to reach and engage both new and existing supporters, offering them a meaningful way to contribute to the cause while taking on a life-changing personal challenge. Another key focus was to foster deep, authentic connections among participants, creating a sense of shared purpose and community that extended far beyond the trek itself. Importantly, the trek was designed not as a one-off event, but as the foundation for a long-term, sustainable annual fundraising campaign.

Launched in August 2024 to OCRF’s loyal multi-event audience, the campaign was strategically timed to build interest and momentum before being opened to the wider public in November. Early traction was strong, with the first participant signing up in September. OCRF leveraged key calendar moments, including Black Friday and New Year sales periods, to drive visibility and registrations through targeted promotional bursts. 

Fundraising That Went Above and Beyond

Each trekker committed to raising at least $3,500, but the team far surpassed expectations, raising over $80,000 collectively, with some individual stories standing out.

Chelsea, initially nervous about reaching her goal, ultimately raised over $14,000, with the help of her mum and a powerful fundraising event that made up the bulk of her total. Her experience highlights the passion and creativity OCRF fundraisers bring to every campaign.

After experiencing ovarian cancer herself and losing her close friend to the same disease last year, Chelsea threw herself into the challenge completely with passion and purpose behind her. She launched an online campaign with a very catchy name - Chels’ Chumour Chrek - and began sharing regular updates, including a video-a-day throughout Ovarian Cancer Awareness Month, and by undertaking a “Trek a Day in May” to train for her adventure, raise awareness and inspire advocacy. 

 Moments That Mattered

While the trek offered no shortage of jaw-dropping views, Day 4 held something deeper. Sitting by a quiet waterhole, the team began sharing personal stories, loved ones they’d lost, survivors they admired, reasons they’d chosen to take on this challenge. The moment became a profound reflection of the campaign’s heart.

Participants also wore custom OCRF t-shirts with personal tributes written on the back:

• “Steps for Mum”
• “Climb for a Cure”
• “In Honour of My Amazing Mum”
• “She’ll Be Coming Round the Mountain”

These words became beacons of meaning as the group journeyed through the red dust of the Outback together.